Why Shipyards Are Losing Business Online
The maritime industry has been slow to embrace digital marketing — and that's precisely the opportunity. While most shipyards still rely on agent networks and word of mouth, forward-thinking facilities are capturing inbound leads from Google searches.
When a ship owner Googles "ship repair yard Middle East" or "drydock facility Southeast Asia," the yards that appear on page one get the calls. Everyone else gets ignored. The question isn't whether you need a website — it's how many contracts you've already lost without one.
What We Build for Shipyards
- Facility Overview Pages — Dry dock dimensions, crane capacity, water depth, berth length, and location coordinates that owners need to assess capability.
- Service Capability Pages — Detailed pages for each service: hull repair, propeller and shaft work, sandblasting and coating, mechanical and electrical, HVAC, and specialized conversions.
- Vessel Type Pages — Pages targeting specific vessel types you service: tankers, bulk carriers, container ships, offshore vessels, naval, and superyachts.
- Project Gallery — Before/after project documentation with vessel names (when permitted), scope of work, and turnaround time.
- Certification & Compliance — Class society approvals, HSE certifications, environmental compliance, and quality management accreditations.
- Location & Logistics — Port proximity, supply chain access, crew accommodation, and agent contact details.
SEO Strategy for Shipyards
Shipyard SEO targets high-intent, location-specific keywords that ship owners and technical managers search:
| Keyword | Search Intent | Competition |
|---|---|---|
| ship repair yard [region/country] | Facility search | Low–Medium |
| drydock services [location] | Service inquiry | Low |
| propeller repair shipyard | Specific service need | Low |
| VLCC drydocking [region] | Vessel-specific | Very Low |
| ship hull blasting and coating | Service comparison | Low |
Every week without a website is another vessel that docked at your competitor's yard. Let's fix that.
The ROI for Shipyards
A single drydocking project can be worth $500,000 to $5,000,000+. If your website captures even one additional project per quarter, the return on a $15K–$30K website investment is extraordinary — potentially 100x in the first year alone.
Compare that to the cost of sending a sales team to a maritime conference: flights, hotel, booth space, and lost productivity. Your website does the same job — 365 days a year, reaching every ship owner with an internet connection.
Frequently Asked Questions
Ship owners and fleet managers research repair facilities online before making contact. A professional website with your dry dock specifications, service capabilities, and past projects positions you as a credible option — instead of an unknown facility they'll skip over.
Key pages include: dry dock specifications, service capabilities (hull repair, propeller work, coating, mechanical), vessel types handled, certifications (class societies), project gallery, and location/logistics information.
Yes. We build SEO targeting keywords like 'ship repair yard [region],' 'drydock services [country],' and vessel-specific terms. Most shipyard clients serve international fleets, so we optimize for global search visibility.
Shipyard and marine repair websites typically range from $15,000 to $30,000 depending on the number of service pages, project galleries, and technical content required.
Get a Free Consultation
Tell us about your project and our team will get back to you within 24 hours.